The Farmers’ Union of Wales is encouraging consumers to get behind Welsh sheep farmers during Love Lamb week (1-7 September) by making Welsh lamb the star of their dinners.
The week provides an excellent opportunity to shine a light on the sustainable farming practices, as well as the exceptional quality and taste of Welsh lamb.
Speaking from his Carmarthenshire sheep and beef farm, FUW President Ian Rickman said: “Farming in Wales has an incredibly positive story to tell. With a focus on our Welsh lamb this week, it is fair to point out that our low-intensity sheep farms tell a very different story compared to production methods in other parts of the world.